Tomavida: Organic and Eco-Friendly Food Store in Madrid
It became popular in the U.S. and parts of Europe a while ago, it’s even had a start up in Barcelona, but the concept of organic and eco-friendly food has yet to settle in for good in Madrid. Enter Tomavida, perhaps the city’s only mini market, deli and takeaway that adheres to the health benefits of organic products and eco-minded philosophy of using products from environmentally responsible companies and individuals.
Open for less than a year in a small locale in the Chueca neighborhood, Tomavida is still adjusting and struggling to get its name out and find a solid customer base. It’s something that I hope this family run business can achieve because it’s as eclectic as it is honest about what it sells: you can tell the owners don’t just sell their products to make a living but also do so believing they are doing something good.
But enough praise about family businesses and eco-conscience; what does the store actually sell and is it worth going? The answer is a lot of things and yes, definitely worth visiting. Apart from selling a variety of local and imported products from grains to fruits and vegetables, it is also a deli that offers delicious sandwiches, hamburgers, salads and soups. What gives this place its special twist is that because the owners come from the Balkans the menu is a mixture of eastern European and Spanish food, even with a little bit of Mediterranean added in.
Evidently there are many things that set this small kitchen apart from others you might find in Madrid, unfortunately one of them is that its products tend to be a bit more expensive than in your standard store. This is understandable and may be expected since healthy and eco-friendly products usually cost more than your standard, but don’t be dismayed: higher costs do point to better quality and this applies to products on sale—as far as prices for cooked meals go these aren’t more expensive than your average lunch spot in the city center. Also, because Tomavida wants your attention they’ve set up a facebook account where you can check out the day’s menu and order free home delivery (starting from 20 euros and up and with a 3 euros surcharge).
As it’s already been said this a very small store, but you’d be surprised at all the stuff that fits inside: natural juices; a wide selection of grains (rice, lentils, chickpeas, beans, cuscus and more), all sorts of marmalade and honey products, pasta (with and without gluten), sugar and different varieties of coffee. This being what you may call a “health nut” store it’s obvious that there’s enough muesli, granola, soy and tofu to feed a whole green peace guerrilla squadron. Other hard to find items available are dried seaweed, sesame paste, foie gras and tofu products. You’ve also got a selection of ordinary canned and bottled products such as ketchup, wok and soy sauces, olive oil, bottled green beans, corn and the like. Finally, don’t forget the wide variety of fresh fruits, vegetables and milk products available too.
As for the cooked and prepared meals, most look as tasty as they are. There’s ham, salami, meat and turkey and lots of cheeses—feta, Greek, parmesan, manchego to name a few—for sandwiches and also many vegetable combinations for big salad plates. Chicken and meat main courses are especially good quality; the meat, originating from small farms in Asturias and Galicia, can also be bought uncooked per kilo.
If your eating habits border the healthy and sustainable this is a place you’ve got to know about, if not, it’s a good chance to taste the difference—they’ve even got eco-friendly San Miguel beer!
Menu prices:
Soups – 4.00
Salads – 4.80
Starters – 5.20
Mains – 7.50
Sandwiches – 4.60
Burgers – 5.00 to 9.00
Tomavida
c/ Valgame Dios, 2
Metro: Chueca
91 182 5488
Hours: 11:00 a.m. – 23:00 p.m. Mondays through Saturdays / 13:00 p.m. – 23:00 p.m. Sundays
Delivery Hours: Mondays through Saturdays 13:30 p.m. – 16:30 p.m.
By Daniel Sznajderman
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